NASCAR is turning it’s attention to the Brazil marketplace, which will be the home of its next international series and first in South America, striking a brand new deal to re-badge a pre-existing series in South America’s most populous country called GT Sprint Race, which was founded in 2012, according to Sports Business Journal.
The 18-race series will be known as NASCAR Brazil Sprint Race, and it joins other ones that America’s leading stock car property has launched in Canada, Mexico and Europe, as NASCAR continues their efforts to globalize the brand.
The strategy is also to both attract driving and crew/industry talent to the NASCAR sphere, with the potential for the best to get promoted to national series in America, and to in turn create new fans of its brand around the world.
Terms of the new deal were not disclosed at the time of this writing.